Rockford Hunt
Most CROs are buying AI. I built mine, and it runs my revenue team.
Open to CRO and VP of Sales roles
20+ years in enterprise sales. Took SalesDriver from $0 to $16M+. Closed $2M to $5M deals at RAPP (Omnicom). Built CORA to run our revenue operations. Next: own the number as CRO or VP of Sales at an AI or B2B software company, remote or in Los Angeles.
Career
Twenty years carrying a number, two companies founded. The full resume has the detail.
- 2018 to nowManaging Director / Sales LeadSalesDriver
- 2016 to 2018VP, Business DevelopmentRAPP Worldwide (Omnicom)
- 2015 to 2016Director, Business DevelopmentThe 1st Movement
- 2010 to 2014Managing Director and Sales LeadOnvi Media
- 2008 to 2010Director, Sales and B2B MarketingSensis Agency
- 2004 to 2008Co-Founder and Managing DirectorE-commerce Express
The AI revenue lab
I don't just talk about AI in sales. I build and run it. These are working versions of the systems behind SalesDriver. Click through them. They run here on sample accounts so no client data leaves the building.
Watch CORA work
A 1 minute 24 second walkthrough of the tools below, no sound needed. Captions explain each step.
Or try it yourself
Signal desk
The signals engine watches funding, leadership changes, sales hiring, tech changes and site visits. It scores each account for fit, signals, relationship and timing, then writes the play. A person approves before anything goes out. How it works
Call QA
Every call is scored against the same rubric a good sales leader uses in a ride-along: discovery depth, quantified pain, decision process, multi-threading, talk ratio and next step. Reps get the coaching note the same day.
Press "Score this call" to grade the transcript against the rubric.
Automations
Flows that do the busywork between signal and meeting. AI handles research, drafting and routing. Anything that reaches a buyer stops for a person to approve. Read more
Data tools
The math and the lists behind the number. Build a target list from firmographics and live signals, or work backward from a revenue target to the activity it takes.
| Account | Industry | Employees | Signal | Fit |
|---|
How CORA works
CORA stands for Conscious Organizational Reasoning Architecture. It is the engine under SalesDriver: data comes in, gets resolved into a company brain of beliefs with confidence, gets scored and simulated, and turns into actions that a person approves. Full write-up
Writing
How the systems in the lab actually work, what the data said, and what I got wrong along the way. See all writing.
I built the system that runs my revenue team. Here is what is actually inside it.
CORA started as a way to stop losing track of things. It turned into a company brain that keeps score of its own guesses.
Read the article
AI brainAn AI company brain is not a search box. Here is what it actually needs.
Entity graphThe entity graph: one record for every company and person, and why it refuses to guess
Signals engineThe signals engine: finding the companies that need you this quarter
QA toolI built a QA tool that grades every campaign before it sends
Multichannel and automationMultichannel without the mess: one system, one inbox, one set of rules
Buyer MethodologyStop sending messages. Start moving buyers.
Tools I run
The sales stack I've run teams on, and the AI layer I've built on top of it.
CRM and pipeline
Salesforce (certified admin), HubSpot, GoHighLevel
Prospecting and data
ZoomInfo, Clay, Apollo, Instantly, intent and visitor data
Conversations
Gong, Fireflies, Intercom, Slack, Gmail
AI and automation
Claude, OpenAI API, self-hosted LLMs, agentic workflow design, Supabase, OpenClaw, Followr
My first 90 days
Most new CROs spend a quarter diagnosing. I show up with CORA already built, so it plugs into your stack in week one and the team sells on signals, scored calls and real pipeline math from then on.
- Week 1
Plug in CORA
- CORA connected to your CRM, calendar, inboxes and call recordings
- Call QA scores every recorded call from the last 90 days. By Friday I know who can sell and what's breaking
- Signal desk scores your accounts, and the first rep-approved plays go out
- Pipeline calculator run against your target, so the real gap is a number of meetings per week
- Days 8 to 30
Signals into meetings
- Signal desk running daily on your full market: funding, new leaders, hiring, tech changes, site visits
- Automations live: new-leader plays, reply triage, meeting prep briefs, stalled-deal alerts
- List builder rebuilds the target list on fit plus live buying signals
- Stages and forecast cadence rebuilt around what the data shows
- Days 31 to 60
Coach with data
- Managers coach weekly from Call QA scores, not gut feel
- Every campaign gets a predicted reply rate before it sends, scored on the prediction ledger. Losing plays get cut
- Comp plan tied to the activity that actually closes
- Hiring and exits decided on QA and pipeline data
- Days 61 to 90
Own the number
Buyer Methodology
The 12 Mental Drivers Behind Every B2B Decision, and How to Find the One That Stopped Yours
Every B2B deal moves through the same twelve mental drivers, in three stages: attention, engagement and commitment. When a deal stalls, it stalled at one specific driver. The book shows how to find it and fix it, and it's the methodology SalesDriver and CORA run on.
The rule that matters most is the First Red Rule. Score each driver, and the first one that's red is where the buyer stopped moving. Fix that one first. Everything after it is noise until you do.
How far did your deal get?
Pick a deal that went quiet. Answer 12 quick yes-or-no questions from your buyer's side. The first no is where they stopped moving.
Built at SalesDriver
SalesDriver drives sales for B2B businesses. Not leads, not lists: we find the companies that need what you sell and drive them to buy. I lead the company and direct everything we build, one platform that replaces eight or more tools, all running on CORA.
LeadsDriver
Researches accounts and scores fit before anyone writes a word.
ExactMails
Verifies every address before it's loaded, to protect deliverability.
Trafera
Identifies the companies visiting a site, so warm accounts surface on their own.
SD Flow
Automations and follow-up: the flows demoed in the lab above.
Email and LinkedIn outreach
Sequences, a combined inbox, warmup and landing pages in one place.
SD Labs
100+ agentic tools on a single API, with a free playground that needs no signup.
SalesDriver Intelligence
The company brain: an entity graph, buying signals, warm paths and account scoring.
Director and Viral Radar
A content studio that finds what B2B buyers are watching, writes scripts scored against the 12 drivers, and renders the video.
The CORA team
Seven AI personas that hand work to each other through shared queues, with a person approving what ships.
