| by rock | 1 comment

The Traveler’s Journey: A Wealth of Data

A Journey Through Travel Data When I was growing up travel was controlled by agents, the gatekeepers of secret algorithms, and consumers were limited in their ability to navigate the hidden world of airline rates and hotel pricing. Like most industries, the Internet has forced travel companies to take a more customer-centered approach to both [...] Read More
| by rock | No comments

Storytelling and Why It’s a Necessary Sales Tool

I know that if I can successfully engage someone in a story, I’ve earned a little bit more of their time to continue the conversation

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The Modern Day Sales Rep

The Modern Day Sales Rep has become a hybrid of old tactics, new strategies and technical expertise–only vaguely resembling the salesperson I used to be.

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7 Power Stats for Brands on Why the Customer Journey Matters

As the economy continues to boom, customers across many industries will increasingly benefit from companies competing for their business. That’s why, for brands in today’s economic climate, understanding your customers’ needs is critical to earning and retaining their business and loyalty. Even though you may already understand and agree, I’m here to offer a deeper [...] Read More
| by rock | 1 comment

Connecting With My Linkedin Connections

Most only consider LinkedIn when looking for their next job, although LinkedIn is useful for that, its professional networks can accomplish and enable more.

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| by rock | 1 comment

How Loyalty Programs Increase ROI

Loyalty programs offer an incentive for the customer to continue to purchase a product, keep using a credit card or continuously deposit money into accounts with the same bank.

They generally cost less to implement then a larger marketing campaign and since they reward real customers, the ROI is easier to recognize.

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How LinkedIn has made 3 time NFL Super Bowl Champ, Long time 49er, Roger Craig my Nemesis.

The who has viewed me section has been great. I know when you look at my profile and I then can reach out and say HI. It has led to many good conversations and added connections. But let us not get distracted, we are here to talk about my nemesis, 3 time Super Bowl Champ Roger Craig!

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A Capabilities Statement

A Capabilities Statement informs your existing and potential customers about your business’ services, including:

Who you are.

What you sell.

What core competencies you bring to the table.

Most importantly, why you!

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Reacting to Moments that Matter

If consumers buy when they decide to buy, then it would only make sense that if you tell them the right information about the right product at the right moment, they’ll want to buy… and your sales will go up. Your sales will go up because you reacted with the right product when the buyer wanted it. You reacted to a moment that mattered.

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If You Still Haven’t Upgraded to Sharepoint 2013, here’s 6 reasons you should.

If You Still Haven’t Upgraded to Sharepoint 2013, here’s 6 reasons you should.

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