<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"><channel><title>Rockford Hunt, writing</title><link>https://rockfordhunt.com/blog/</link><description>Rockford Hunt on AI revenue operations, buying signals, campaign QA, multichannel outbound and Buyer Methodology: how the systems work and what the data said.</description><language>en</language><item><title>I built the system that runs my revenue team. Here is what is actually inside it.</title><link>https://rockfordhunt.com/blog/cora/</link><guid>https://rockfordhunt.com/blog/cora/</guid><pubDate>Fri, 06 Nov 2026 12:00:00 +0000</pubDate><description>CORA started as a way to stop losing track of things. It turned into a company brain that keeps score of its own guesses.</description></item><item><title>The signals engine: finding the companies that need you this quarter</title><link>https://rockfordhunt.com/blog/signals-engine/</link><guid>https://rockfordhunt.com/blog/signals-engine/</guid><pubDate>Fri, 06 Nov 2026 12:00:00 +0000</pubDate><description>Most outbound fails on timing, not copy. Here is how we score accounts on why now, and the one rule that keeps the system honest.</description></item><item><title>I built a QA tool that grades every campaign before it sends</title><link>https://rockfordhunt.com/blog/campaign-qa/</link><guid>https://rockfordhunt.com/blog/campaign-qa/</guid><pubDate>Fri, 06 Nov 2026 12:00:00 +0000</pubDate><description>We back-tested it on 66 past campaigns. The ones it would have passed did more than three times better than the ones it would have stopped.</description></item><item><title>Multichannel without the mess: one system, one inbox, one set of rules</title><link>https://rockfordhunt.com/blog/multichannel-automation/</link><guid>https://rockfordhunt.com/blog/multichannel-automation/</guid><pubDate>Fri, 06 Nov 2026 12:00:00 +0000</pubDate><description>Email, LinkedIn, landing pages, follow-up and the CRM usually live in eight different tools. Here is how we run them as one motion.</description></item><item><title>Stop sending messages. Start moving buyers.</title><link>https://rockfordhunt.com/blog/buyer-methodology/</link><guid>https://rockfordhunt.com/blog/buyer-methodology/</guid><pubDate>Fri, 06 Nov 2026 12:00:00 +0000</pubDate><description>Why I wrote Buyer Methodology, the 12 mental drivers behind every B2B decision, and the one rule that tells you where a deal stopped.</description></item><item><title>An AI company brain is not a search box. Here is what it actually needs.</title><link>https://rockfordhunt.com/blog/ai-company-brain/</link><guid>https://rockfordhunt.com/blog/ai-company-brain/</guid><pubDate>Fri, 06 Nov 2026 12:00:00 +0000</pubDate><description>Most &quot;AI brains&quot; are a document search with a chat window on top. A real one has to know what it believes, how sure it is, and when it was wrong.</description></item><item><title>The entity graph: one record for every company and person, and why it refuses to guess</title><link>https://rockfordhunt.com/blog/entity-graph/</link><guid>https://rockfordhunt.com/blog/entity-graph/</guid><pubDate>Fri, 06 Nov 2026 12:00:00 +0000</pubDate><description>Revenue data is scattered across CRMs, inboxes and lists that disagree. The entity graph turns it into one record per real thing, and it would rather ask than merge wrong.</description></item></channel></rss>
