Writing
How the systems behind SalesDriver actually work, what the data said, and what I got wrong along the way.
I built the system that runs my revenue team. Here is what is actually inside it.
CORA started as a way to stop losing track of things. It turned into a company brain that keeps score of its own guesses.
6 minute read
The signals engine: finding the companies that need you this quarter
Most outbound fails on timing, not copy. Here is how we score accounts on why now, and the one rule that keeps the system honest.
5 minute read
I built a QA tool that grades every campaign before it sends
We back-tested it on 66 past campaigns. The ones it would have passed did more than three times better than the ones it would have stopped.
5 minute read
Multichannel without the mess: one system, one inbox, one set of rules
Email, LinkedIn, landing pages, follow-up and the CRM usually live in eight different tools. Here is how we run them as one motion.
5 minute read
Stop sending messages. Start moving buyers.
Why I wrote Buyer Methodology, the 12 mental drivers behind every B2B decision, and the one rule that tells you where a deal stopped.
6 minute read
An AI company brain is not a search box. Here is what it actually needs.
Most "AI brains" are a document search with a chat window on top. A real one has to know what it believes, how sure it is, and when it was wrong.
6 minute read
The entity graph: one record for every company and person, and why it refuses to guess
Revenue data is scattered across CRMs, inboxes and lists that disagree. The entity graph turns it into one record per real thing, and it would rather ask than merge wrong.
6 minute read